Portuguese companies have tried artificial intelligence. And liked it
In Portugal, firm steps are already being taken with the technology, with results to show. More solutions reach the ground by the end of the half-year, but the trend still escapes smaller companies.
After climbing to the boardrooms of many companies, artificial intelligence (AI) is coming down to earth in 2024, in the wake of the wave of euphoria that filled the whole of last year thanks to the ChatGPT phenomenon. For some of the larger Portuguese companies, the first half-year will be marked by the launch of solutions that draw on this kind of technology. Some more advanced than others, but all with the potential to streamline processes, increase sales and, of course, cut costs.
Technology trends such as the metaverse have been pushed into the background, with many managers seeing tangible benefits for their businesses on the AI menu. From the post office to banking, from telecoms to healthcare, there are examples for every taste. Using generative AI, Worten no longer relies on humans to write the descriptions of the products it sells online. At BPI, the aim is to detect in advance the customers at risk of defaulting on their loans. And even CTT, a company more than 500 years old, is dealing itself into this technology: it is now algorithms that decide the route the postmen take on their rounds.
AI translation from the Portuguese. First published in ECO on 16 March 2024.