Zuckerberg’s all or nothing
Facebook has an extremely valuable asset: its algorithm. But that is no longer enough, and the bet on the "metaverse" is anything but safe. Zuckerberg may have control, but the market does not forgive.
I begin this piece with a small experiment – opening Facebook.
The bell icon shows I have 16 unread notifications. Six are about “likes” on inspirational images by a distant relative. Another six are posts in groups I do not visit and never even joined. There is also a request from a stranger to “like” a page with a strange name, and a notice about some other page that has changed its name. The last one just says that someone “shared a link”.
Read the full article in Portuguese
AI translation from the Portuguese. First published in ECO on 3 February 2022.