“Big bang” in video games
Microsoft’s purchase of Activision Blizzard landed with a bang in the business world. The 69 billion dollars it will spend suggest a few lessons.
What Microsoft is going to pay for a video game company would buy Galp Energia eight times over and Millennium BCP 25 times. The software giant has offered about 69 billion dollars for Activision Blizzard, the controversial company that develops the Call of Duty and World of Warcraft games.
It is hard even to imagine what 69 billion dollars is, so only by comparison can we get a sense of what we are talking about here.
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AI translation from the Portuguese. First published in ECO on 20 January 2022.