The rise and fall of a “unicorn”. WeWork’s hell
It was once one of the most beloved startups, but it wiped out 40 billion dollars in value in a few months. This is the surprising story of the rise and fall of a "unicorn" called WeWork.
WeWork paid 60 million dollars for a modern Gulfstream G650 private jet in 2018. Today, the company’s losses would buy almost three of these planes… a month.
This startup is already seen as a manual of bad practice. It mixes overconfidence with entrepreneurship. Work with saunas. Travel with cannabis. And even business with spirituality.
Read the full article in Portuguese
AI translation from the Portuguese. First published in ECO on 27 October 2019.