From radio waves to bits on the internet. An X-ray of Portugal’s podcasts
The Portuguese are making their mark in podcasts too, and more and more of them are listening. Find out who makes them, what drives them and why, despite the audiences, there is still a fight for advertisers’ attention.
When Daniel Oliveira accepted the offer to launch a podcast, he did so to “test whether a podcast could survive and grow outside a national media outlet”. “After these two years, I have no doubts”, concludes the political commentator, columnist and host of Perguntar Não Ofende.
The podcast is a format that is far from new. Even so, it is new to more and more people. The growth in audiences is visible not only in the main market, the US, but also in a smaller country such as Portugal. Nobody knows how many podcasts there are, not least because distribution is decentralised. Perhaps too decentralised. But there must be many, that much is certain.
AI translation from the Portuguese. First published in ECO on 9 August 2020.