“Streamflation” returns to Netflix
Netflix is going to raise prices in the US, the UK and France, and it will be no surprise if it later does the same in Portugal. "Streamflation" is back, and we have seen this film before.
I will start with a confession: I cancelled my Netflix account at the beginning of the year, when the platform launched a campaign against password sharing in Portugal. I saw the decision as a disguised price rise, which the company is entitled to make, and I am entitled to refuse. I have not missed it since.
I thought Netflix would be punished by the market, but the figures seem to show otherwise. According to the results published this Wednesday, Netflix gained nine million net subscriptions in the third quarter, growth of 11% on the same period last year. It now has 247 million subscribers.
AI translation from the Portuguese. First published in ECO on 19 October 2023.