Levelling the playing field
The US charges against Google must be the tip of an iceberg, because levelling the playing field in the technology sector has never been so urgent.
In The Age of Surveillance Capitalism, Shoshana Zuboff argues that the age of surveillance as a business model was an invention of Google.
By collecting ever more personal data from citizens, the company managed to establish what the author called “behavioural futures markets”, where the manipulation of people is “sold” to the advertiser who pays the most.
Read the full article in Portuguese
AI translation from the Portuguese. First published in ECO on 29 October 2020.