A giant’s embrace
Amazon is embracing the Portuguese market. Its strategy is a gradual and subtle approach, but the company’s fingerprints are everywhere.
Amazon is already in Portugal; it just has not announced it with pomp and circumstance.
In 2018, Jornal de Negócios reported that the company was preparing to enter the country. About three years later, there is still no www.amazon.pt. But the e-commerce giant’s fingerprints are all over the market.
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AI translation from the Portuguese. First published in ECO on 1 July 2021.